Pantone's 2025 Color of the Year: Mocha Mousse 17-1230

Branding & Identity Design

Visually Mag

January 10, 2025

Pantone has unveiled its Color of the Year for 2025: PANTONE 17-1230, a warm, earthy tone that captures both sophistication and coziness. This rich hue, full of depth, signifies a cultural shift towards grounded, nurturing colors that offer a sense of stability in an increasingly digital world. The color draws inspiration from the calming rituals of coffee culture, but elevates it with an air of luxury and refinement.

"Mocha Mousse represents a cultural moment where we seek both comfort and refinement," says the Pantone Color Institute. "It’s a color that speaks to our craving for experiences that feel both nurturing and elevated, familiar yet special."

A Bold Move in Design

Pantone’s Color of the Year for 2025 is set to disrupt the design world with its dynamic presence. This color will leave a lasting mark across multiple industries, offering a sophisticated yet accessible alternative to conventional neutrals. In fashion, interiors, beauty, and graphic design, it’s poised to become the perfect foundation for creating timeless yet modern aesthetics.

In fashion, expect this color to dominate runways and street styles alike. From chic ready-to-wear garments to high-end couture pieces, it offers a refined richness that complements any wardrobe. Versatile and adaptable, this color can take center stage in a statement piece or blend easily into everyday outfits.

Interior design also stands to benefit from this sophisticated hue. Ideal for creating spaces that are warm, inviting, and luxurious, it will be featured in everything from accent walls to textiles and furniture. Whether for residential or commercial spaces, this color provides the perfect balance of comfort and elegance.

Mocha Mousse represents a cultural moment where we seek both comfort and refinement. It’s a color that speaks to our craving for experiences that feel both nurturing and elevated, familiar yet special.

PANTONE 17-1230 Mocha Mousse Color Palettes

Unlock the Potential of This Versatile Hue

This rich color is as versatile as it is stunning. Be it as a bold main color or as a subtle accent, it offers endless possibilities for creative expression. In interiors, it can serve as a grounding base for other vibrant tones or act as the primary hue for a cozy, sophisticated atmosphere.

Pairing it with lighter neutrals like cream and ivory brings a soft elegance to any design, while deeper tones like burgundy or forest green elevate the color, creating a bold, dramatic effect. Even in smaller doses, such as through accessories or decorative accents, this tone adds a rich depth to any space or outfit.

A Color That Connects With the Culture

Pantone’s selection of this color speaks to a larger societal shift. In an age of constant digital noise, the world is craving a return to simplicity and mindfulness. This warm, earthy shade taps into our desire for grounding experiences and the appreciation of life’s small pleasures. The color echoes the rise of coffee culture, where moments of pause and connection are celebrated, giving it even more cultural relevance.

This hue invites us to embrace the art of slowing down, whether in our daily rituals or the spaces we create around us. Its universal appeal makes it the perfect color to enhance both our physical environments and our state of mind.

For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.

Laurie Pressman, Vice President of the Pantone Color Institute

Shaping Design Trends for 2025

As we move into 2025, this color is set to shape trends across the board. It represents a desire to combine luxury with accessibility and comfort with style. Whether you’re designing a fashion collection, redecorating your home, or creating digital content, this color offers a powerful way to make an impact.

With its rich, earthy tones, it brings a sense of depth and stability to any project. This Color of the Year will encourage designers and consumers to embrace warmth and sophistication in new and exciting ways, creating a visual landscape that feels as timeless as it is modern.

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Pantone's 2025 Color of the Year: Mocha Mousse 17-1230

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