A community of researchers, creators, and innovators dedicated to using human-centered frameworks to drive impact in businesses and organizations.

Creators crafting compelling stories & building engaging experiences are key to business success.

And we can help you with that.

We are a digital platform that highlights innovative work across art, design, business, and tech, showcasing the creative processes that drive real-world impact.
Our Mission

To lead the next wave of innovation.

By empowering design professionals and business leaders with deep insights, case studies, and analysis that demonstrate how purposeful design drives business innovation and cultural impact.

the vision

To bridge the gap between creative expression and business strategy.

By creating purposeful, human-centered actionable insights for design professionals and business leaders.

Our values

Be purposeful, human-centered & creative.

Purposeful, human-centered, and creative solutions designed to elevate experiences and deliver exceptional results.

What do we mean by connecting creativity with strategy? 

We show you how to leverage art as a means of connection and communication by aligning innovative ideas with clear goals that inspire meaningful action.

Stories

Our platform highlights innovative work across art, design, business, & tech, showcasing stories that drive real-world impact.

Community

We offer creators, editors, and businesses alike a curated space to discover the latest trends, insights, and inspiration in art and design through workshops.

Connection

We place creators at the core of business & design, driving meaningful dialogue that allows businesses to use creativity as a tool for connection, growth, and lasting change.

Our Featured Projects

product design Spotlight

Meet Michael.

Founder and Coffee Roaster of Tinycup Coffee, Michael is a product designer that worked in the intersection of equity in design. Michael left design to become a creative- he creates home-based coffee to help people experience coffee as more than a pick-me-up drink but rather as a personal restorative ritual. We talk about his experience as a designer, his work in equity, and his restorative journey with Tinycup Coffee. Check out our story on Michael here.

design research spotlight

Meet Fatimah.

Fatimah Richmond is not just a ResOp Researcher at Google, but she is also a storyteller. Fatimah talked to us about her journey as a UX researcher and poet, highlighting the interplay between structured inquiry and creative exploration. She discussed the role of storytelling in both domains, emphasizing the importance of evoking emotions, creating connections, and translating complex user experiences into relatable narratives. Check out our story on Fatimah here.

fine art Spotlight

Meet Lameice.

A glass designer from Jerusalem, dedicated to revitalizing Palestinian craftsmanship through her vibrant 'Ornamental by Lameice' brand. Her designs celebrate a heritage dating back to ancient times while aiming to preserve and evolve traditional glassblowing techniques amidst modern challenges. Each unique piece offers a colorful and optimistic narrative. Lameice is a creator who taught us a bit about verve and patience throughout the creative process. Check out our story on Lameice here.

Meet the Founder

Bridging science and design, Kaltuma, Founder & Editor-in-Chief of VISUALLY, blends nearly a decade of research in the sciences with a passion for innovative, user-centered product design.